The Nielsen ratings may be down, but THE X-FACTOR lit up the social media networks with huge activity on Wednesday night. The series premiere collected over 444,000 social postings, more than 4 times the next closest program. But, this does show that huge activity on the social networks does not always mean ratings success. MASTER CHEF topped THE X-FACTOR in the ratings, but had just an fraction of the social activity THE X-FACTOR grabbed.
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