Saturday, 22 February 2014

Preliminary Ratings: Friday 02/21/2014

Day 16 of Olympic coverage on NBC, felt just like that. NBC posted an event low in both viewers and A18-49 ratings on Friday night.



The Winter Olympics drew just 14.6 million viewers and a 3.5 rating in Adults 18-49. Compared to the two previous Fridays of the Olympics, last night was off by more than 17 million viewers and three full ratings points in the demo, from the Opening Ceremonies on the 7th. The losses from week-to-week, was 4.4 million viewers and a full ratings point in the A18-49 ratings.

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