Friday 7 February 2014

Ratings: Broadcast Finals for February 6, 2014

Starting a day earlier than in the past, the 2014 Winter Olympics, from Sochi, Russia have officially began and NBC's coverage has gotten off to a pretty good start.



NBC drew over 20 million viewers and a 6 rating in Adults 18-49, for the first events of the games. This is the first time the games kicked off on a Thursday, as previous Olympics begin on a Friday, along with the opening ceremonies. However, the first Thursday of the 2010 winter games drew over 24.7 million viewers, but that was the 7th day of the 16 day event.

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