CBS mad a dent into the NBC Olympic coverage with it's special presentation of THE BEATLES: A NIGHT TO REMEMBER. The two and a half hour concert celebration of the Beatles arriving in American and performing on the Ed Sullivan Show, drew 14 million viewers and a 2.1 rating in Adults 18-49. Easily the best numbers, outside of the Olympics. The special featured both surviving members of the band, Paul McCartney and Ringo Star.
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