CBS finally decided to enter the summer TV season, with the return of BIG BROTHER to the line up, Wednesday night. The long running reality series was the most watched and highest rated program of the night, grabbing 6.8 million viewers and a 2.0 rating in Adults 18-49. Compared to last year's premiere, the A18-49 demo is down 13%, but viewership is up, slightly. Having a better lead in didn't help THE BRIEFCASE any. Week-to-week, viewership is down and the demos are relatively flat.
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