Sunday 14 August 2016

Preliminary Ratings: Saturday 08/13/2016

NBC dominates Saturday night, collecting 24 million viewers and a 6.3 rating in Adults 18-49. That is up from last week's Olympic coverage by 3.4 million viewers and four-tenths of ratings point in the A18-49 demographic. Compared to the second Saturday night of the 2012 games, viewership is down four million viewers and the demo is down by 2.3 ratings points.
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