Ratings Review: CBS Fridays - First 4 Weeks

CBS knows what viewers are at home on Friday nights and delivers the programming they enjoy. It may be a lot of older viewers, but the series are getting just as many 18-49 viewers as the other networks on the night, sometimes more.



UNDERCOVER BOSS has worked nicely as the lead off series on Friday nights. It proved its value last season after the fiasco that was THE JOB at mid season. The numbers for UB have been relatively solid, but the episode on October 18th, seems to have reinvigorated it. By the promos, they had a boss that quit the episode before its completion. That helped bring in an additional 1.2 million viewers and an increase of 38% in the A18-49 ratings. We shall see if that bump can be sustained through the November Sweeps.

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