Ratings Review: CBS Sundays - First 4 Weeks

CBS Sunday nights is always a hot topic each week, especially when the network has the national NFL doubleheader and the primetime shows have delayed start times. Does the NFL help or hurt CBS on Sundays?



There is no disputing the immediate effect an NFL overrun game has on the CBS schedule. 60 MINUTES can rise as much as 70% in the ratings with a lead in of 25 million viewers and double digits in the A18-49 ratings. But, that increase in viewers does not translate into new viewers. Those off weeks fall right back to their usual levels. It helps the average, but does not help growth.

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