CW Weekly Ratings: November 18 - 22, 2013

The CW took a bit of a tumble during the final full week of the November sweeps, thanks to the preemption of THE ORIGINALS for a Lady Gaga album launch party. Instead of getting 2+ million viewers on Tuesdays at 8 p.m., the iHeart Radio/Lady Gaga special drew just 860,000 viewers. That is a loss of 64% in viewers and 73% in the A18-49 ratings. And the Lady Gaga effect didn't stop at just the 8 p.m. time slot. SUPERNATURAL was down 15% in viewers and 19% in the demo, week-to-week. Perhaps The CW should stick these specials on Monday nights where the ratings may actually increase and not devastate an entire night.

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