Ratings Review: FOX Thursdays - November Sweeps

It was a very rough sweeps month for FOX Thursday night. THE X FACTOR has yet to recover from the preemption caused by the MLB Playoffs. On average, THE X FACTOR dropped about 4 million viewers and over a full point from it's A18-49 ratings. The numbers are starting to rebound, but it looks like viewers found other programming and did not return after baseball. The one thing THE X FACTOR does have is a very strong social medial activity. It is usually one of the strongest shows of each week, and dominates all other regular network series on each of its nights.

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