Disney pushed a good strategy for the week of Thanksgiving. Schedule hit theatrical animated movies each night of the week. Monday through Friday, the network aired the three TOY STORY MOVIES plus DESPICABLE ME, twice, for ratings gold. All five movies airings placed in the top 35, three in the top 20. The biggest movie draw was DESPICABLE ME, on it Friday night airing, with 3.9 million viewers.
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