Friday 13 December 2013

Twitter TV Ratings: December 11, 2013

The Nielsen Twitter TV ratings for Wednesday are a perfect example of how a series can have heavy social media activity, but do poorly in the ratings.



THE X FACTOR was one of the lowest rated show of the night, drawing under 5 million viewers and just a 1.4 rating in the Adults 18-49 demographic. Yet, it beats one of the strongest shows of the night, DUCK DYNASTY, by over 600,00 unique twitter accounts. It also more than doubled the hit cable series by number of impressions from all the tweets generated.

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