Primetime Cable Ratings: October 30, 2014

The whole idea of having CBS simulcast the first half of the THURSDAY NIGHT FOOTBALL package was to build excitement and viewers for the night, and help boost the NFL Network numbers for the second half of the season. But, right out of the gate, the ratings for the first exclusive game were no any better than the game from one year ago. The Saints vs Panthers game collected 6.9 million viewers and a 2.3 rating in Adults 18-49. That is just 400,000 more viewers, from last year, and a drop of two tenths of a ratings point, in the demo. The NFL either needs to sale of the entire package to one of the networks, or keep the package for only itself. The experiment did not produce the desired results, in the end.

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