The season finale of THE VOICE was the top draw in the A18-49 demographic, grabbing a 3.2 rating. That, along with 12.7 million viewers, was down 1.3 million viewers and lost 20% of the demo, from last year's finale. The lost of the young demographic is amplified when you look at the 2012 finale. In two years, THE VOICE has dropped 35% in the coveted A18-49 category.
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