Over the last few editions, THE VOICE premieres to great numbers, but as the season goes along, the ratings lose steam. This season from premiere to finale, Live+SD ratings show 2.4 million viewers lost and the A18-49 demo down 30%. Even the Live+7 ratings for the finale are below the Live+SD ratings, for the premiere. It may be time for the hit series to shake up the format, in the second half of the competition.
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