NBC not only swept the Tuesday night ratings, it had the biggest gains, week-to-week. THE VOICE rose in total viewership, from 12.4 million viewers to 13.2 million viewers and the demos gained an average of two tenths of a point each. BTE/NPH appears to be the real thing, staying consistent with its ratings, over its first three weeks. It does lose about half the audience THE VOICE delivers it, but considering NBC's success rate over the last decade, they'll take a solid performer.
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