Final Broadcast Ratings: March 17, 2016

A full schedule of games kicked off the round of 64 for the 2016 NCAA Basketball Tournament. CBS scored 3.9 million viewers and a 1.3 rating in the A18-49 demographic, for the night. But, in its targeted demo, Males 18-49, it was #1 on the night, pulling a six share. Compared to last year's first night of games, CBS is down1.5 million viewers and 24% in the A18-49 demo.
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