2016 Upfronts: HULU

HULU GOES BIGGER AND BOLDER AT 2016 UPFRONT PRESENTATION, UNVEILS +30% GROWTH IN SUBSCRIBERS, NEW PROGRAMMING DEALS AND AD PARTNERSHIPS

The Hulu Upfront Presentation at Madison Square Garden Theater, the premium on-demand streaming service announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu CEO Mike Hopkins, SVP of Advertising Sales Peter Naylor, Chief Marketing Officer Jenny Wall and SVP, Head of Content, Craig Erwich also unveiled new content deals and ground breaking advertising partnerships with Nielsen and Millward Brown that will deliver more efficient, first-to-market measurement tools for advertisers and marketers.
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