Wednesday, 17 August 2016

Final Broadcast Ratings: August 15, 2016

Monday kicked off the final week of Olympic coverage for NBC. The tenth night of competition drew 24.3 million viewers, along with a 7.0 rating in Adults 18-49. that is a loss of five million viewers, week-to-week, and a drop of 18% in the A18-49 demo. Compared to the second Monday night of the London Games, in 2012, NBC is off by 2.3 million viewers and 15% in the demo.
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