Preliminary Ratings: Wednesday 08/17/2016

The Olympic ratings for night #12 was a bit "soft" as NBC only drew 20.5 million viewers and a 5.8 rating in Adults 18-49. That is a drop of 3.6 million viewers and 1.1 ratings points from the A18-49 demographic, from the previous night. Week-to-week, the losses are 6.0 million viewers and nearly two full points in the A18-49 demo and 2.2 points in the A25-54 demo. Compared to the London games, viewership is down 8.6 million viewers and the A18-49 demo is off by 3.6 ratings points.
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