Game three of the NLDS, featuring the Cubs vs the Giants, went 13 innings and did not end until after 2:30 AM, on the east coast. Given that, the game did very well, drawing 4.1 million viewers and a 1.3 rating in Adults 18-49. Most viewers east of the Mississippi, probably gave up on the game, at the halfway point, before Midnight, or else the game may have done a lot better, over the five hour telecast.
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