Wednesday, 5 April 2017

Final Broadcast Ratings: April 3, 2017

The end of March Madness came with the final game of the tournament. The championship game, featuring North Carolina vs Gonzaga, drew 2.3 million viewers and a solid 7.1 rating in Adults 18-49. Compared to last year's game, on TBS & TNT, viewership is up by 6 million viewers and the demo rose 27%. Compared to the last CBS coverage of the game, in 2015, the numbers drop by 5.3 million viewers and two full points in the demo.

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