Final Broadcast Ratings: February 8, 2018

Starting a day earlier than normal, NBC kicked of its 18 night coverage of the XXIII Winter Olympics in winning fashion. Sixteen million viewers and a 3.7 rating in Adults 18-49, tuned into see the first events of the games, mostly featuring figure skating. The night was off by about 20% in viewers and 39% in the demo,  from the first night of the Sochi games, in 2014.

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